<aside> 🌈

A marketing campaign for the new ‘Kensington Rainbow Metal Bag’. Empowering individual people to live boldy by appreciating every version of themselves.

The US is now a priority market for Kurt Geiger due to increasing demand and the opening of the new store. We have three main objectives:

1. Increase brand awareness in the US
2. Drive Rainbow Kensington Bag sales in the US market
3. Create an emotional connection between customers and the brand, reflecting Kurt Geiger's values, especially its London heritage

• My role: Project Manager, Graphic Designer, Copywriter
• In collaboration with…
• As part of Brixton Finishing School Live Brief 2024: Winning Pitch </aside>

Pitch Presentation Deck

Pitch Presentation Deck

Classic Chaotic Miro Board

<aside> <img src="/icons/push-pin_orange.svg" alt="/icons/push-pin_orange.svg" width="40px" />

**Hometime**

</aside>