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Hi team!

Thanks so much for your time on this TBWA episode - I’m excited to shoot with you all and capture all the fun and vibes behind the hardwork! All the info you need is below, but if you have any questions, just drop me an email.

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Key Details

• ❓Context: What is this video about?
• 🤝 Your role: What’s happening during filming?
• 📱 B Roll: Any camera roll pics?

Timings (10:30 - 11:30)

| ⌛ Filming Slot | 🔍 Slot Focus | 👥 Who? | 🎙️ Interviewing Questions

Quick tip: Please start your answers by repeating a little of the question, so they make sense on their own. | | --- | --- | --- | --- | | 10:30 - 10:45 | B Roll | Everyone in NW area | • Peeps waving from their desks | | 10:45 - 11:00 | Accounts | Alex M, Ed | 1. Take us back to the beginning: what did NatWest come to us asking for? 2. What’s been your favourite “team united” moment behind the scenes? 3. | | 11:00 - 11:15 | Creative | Dave, Alex J | Dave:

1. Let’s talk about the arrow: what’s the story behind it?
2. Describe the new brand identity in three words.
3. What’s a small creative detail you love that people might miss?

Alex:

1. Which social shoot or campaign has been your favourite to work on so far- and why?
2. What is happening across socials - whos stories are you documenting? | | 11:15 - 11:30 | Strategy | Stu | 1. So, “Let’s Do This”- what’s the big thinking behind those three little words?
3. Was there an insight or “aha!” moment that helped unlock the idea?
4. Banks can sound a bit samey. How does this help NatWest stand apart? |